Sutter Home aimed to deepen its emotional connection with consumers and modernize its “home” positioning. Collaborating with the strategy team, we used qualitative and quantitative insights to understand consumer perceptions. The data revealed an opportunity: position Sutter Home as a warm, welcoming part of everyday life, beyond special occasions. The “Happiness is Homemade” campaign brought this insight to life through a warm, approachable content platform celebrating home in various forms, from casual weeknight dinners to joyful backyard gatherings. I played a pivotal role in bringing the “Happiness is Homemade” campaign to life. This initiative aimed to strengthen the brand’s emotional connection with consumers and modernize its “home” positioning. Collaborating closely with Cyd, our Macro Influencer, we ensured that all her content visually and aesthetically aligned with the brand’s insights and pillars. Building upon this foundation, we continued the campaign to reflect the brand’s inviting and celebratory tone. The content showcased real-life moments of togetherness.