Over three years, we transformed Joel Gott Wines' social presence into a space for authentic culinary storytelling and design-forward creativity. Instead of traditional bottle shots, we highlighted food pairings, chef-inspired moments, and unique visual approaches that felt true to Joel’s character. As senior art director, I led the development of the look and feel of Joel Gott Wine, capturing his love for food with a  hands-on process of food styling, then guided a team of photographers, videographer and animators to capture this visual direction created.  We worked directly with Joel and his team to ensure every detail reflected his unique personality and design sensibility — always upholding Joel’s vision for authenticity and craft. This collaborative, process helped evolve the brand’s social presence into an engaging, design-forward celebration of food, wine, and genuine connection.