The Sweet Collection—a vibrant, fruit-forward line of wines crafted to attract a younger, new demographic of audience more playful audience. We wanted to prioritize authenticity, embrace brand values, leverage social media and influencer marketing, and create engaging video content. We launched the campaign across digital and social platforms, building an engaging content system that spoke directly to a new generation of wine drinkers. With bright visuals, cheeky tone, and trend-aware creative, the Sweet Collection broke away from traditional wine marketing to deliver something fresh and attention-grabbing. From concept through post-production, developed the collection’s bold visual identity, designing storyboards, set design, and styling for the hero content that captured its fun, flirtatious personality. Working closely with production, animators, social, and strategy teams, to create a multi-sensory brand experience that remained true to Ménage à Trois’s adventurous spirit. The Sweet Collection quickly became a standout in the portfolio, with its playful identity extended through seasonal campaigns and ongoing social content.