Red Hot Summer content series—a bold, celebratory campaign designed for Ménage à Trois Wine’s digital and social channels. The series spotlighted the brand’s flirty, carefree blends and positioned them as the perfect match for spontaneous summer occasions. My role spanned from concepting, styling, on-set art direction, and post-production. Visually, the campaign leaned into the brand’s signature red—drawing from the iconic Red Blend—to create a sensual, red-drenched aesthetic that amplified the wine’s bold personality. Working closely with production and post teams to deliver vibrant, scroll-stopping content tailored for a digital-first audience, reinforcing Ménage à Trois’s position as a playful, adventurous choice for summer indulgence.