Playing a hands-on, collaborative role in bringing Limelight’s bold personality to life—from concept through execution and post-production. I led the development of Limelights identity, starting with the initial storyboard, set design, and food styling for the launch video, ensuring every creative decision embodied Limelight’s attention-grabbing spirit. The campaign rolled out across digital and social platforms, where we translate the wine’s bold tone into a compelling, cohesive content ecosystem. Working closely with creative director, production, animation, strategy, and social teams, we delivered a multisensory brand experience that stayed true to Ménage à Trois’s adventurous spirit. Limelight quickly emerged as a standout in the portfolio, and its energetic visual identity was further expanded through digital/social storytelling and ongoing campaign assets.