The South Carolina Chef Ambassador program seeks chefs who embody the best of South Carolina’s food scene, both in the quality of their ingredients and in their devotion to playing an active role in their communities—distinguishing themselves as culinary leaders.​ For this Discover South Carolina campaign, I was responsible for overseeing the visual direction of the photo and video shoot for the Greatness Grown sector. My role involved collaborating with the creative director to understand the clients vision, then with the Che'f for styling of scenes and dishes. I coordinated with photographers, videographer, and production team to ensure that the imagery captured the essence of the program while aligning with brand standards, creating compelling visuals that conveyed the story of growth and pride for Chef's across the state.